Social media research

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Twitter prototype research

Objectives

We were asked to test a new twitter prototype which allowed people to receive personal weather information via tweets. Our client needed to understand the users’ needs and also the reactions to the content and style of the tweets.

How did we conduct the Twitter prototype research?

Respondents took part in a 4-stage process which allowed us to see them using the prototype and discuss their thoughts about it. Initially they completed a survey about their current twitter usage and sources of weather. They then spent 10 days using the twitter prototype when they felt it would be useful. After this we carried out both a quantitative survey and online qual sessions with the users to assess their response.

What were the results of the Twitter prototype research?

Results proved to be very useful, highlighting areas where the prototype needed to be improved and helping the client to understand what tone and style of tweeting was appropriate.

For more information, please call Penny Browell, Research Director, on 01434 611160 or email penny@dipsticksresearch.com