Sports Tour International

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Etape du Tour Program review

Objectives

Our specialist travel and tourism division, Explore Research, were commissioned by Sports Tours International to conduct a review of the Etape du Tour Program, an organised event which allows amateur cyclists to race over sections of the Tour de France route.

How did we conduct the research?

The aim of the research was to obtain the opinions of both the participating cyclists and staff, therefore offering a complete holistic review of the program. Sports Tour International gave us the contact details of all the cyclists who went on the tour and those of their staff members. We created an interactive online survey and then invited the contacts to take part. The survey was designed to profile customers and to provide feedback on the Sports Tour International website, booking experience and pre-trip information provision. Opinions on the tour itself were also collected, as were opinions of Sports Tour International staff. Qualitative data collected in the survey were used to highlight key results and to support the key conclusions.

What was the results of the research?

The research delivered valuable insight which helped Sports Tours International understand their customers better and highlighted opportunities for the company to develop their offerings.

For more information, please call Fiona Raglan Raglan, Director and Co-Founder, on 01434 611160 or email fiona@dipsticksresearch.com