Case studies

Find out more about some of the great work we've been doing for our clients. You can see what the objectives were and the results of the research conducted...

radioGAUGE

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radioGAUGE UK sells itself: In 2012 it delivered a return on investment (ROI) of £248 for every £1 invested in research. It’s a radio campaign effectiveness measurement tool designed to reduce “churn” amongst a wide range of radio advertisers by making the medium more accountable.

Rapport Worldwide: Campaign awareness research

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We helped Rapport Worldwide test a campaign for their client, Bordeaux wines; they needed to measure its impact on brand and ad awareness as well as purchase consideration.

London 2012 Summer Olympics: Spectator experience research

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As fieldwork suppliers to the official Olympic research providers (Nielsen) we used iPads to capture spectator opinions and provide real-time data – enabling LOCOG to react almost immediately to feedback and ultimately improve the overall spectator experience.

NHS: Cancer Awareness Research

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The NHS developed the generic Cancer Awareness Measure (CAM) to highlight the importance of raising awareness of cancer. We were asked by them to undertake the fieldwork for CAM. Click on the image to see how we successfully interviewed over 23,000 respondents.

Northgate Vehicle Hire: B2B brand awareness research

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Northgate Vehicle Hire has changed and developed over the last few years, particularly following a major rebrand. From a marketing point of view, the company wanted to gain an understanding of how well the Northgate brand is known, and also understood, across its varied target markets.

Manning Gottlieb OMD: Traffic Free Shopping Event Research

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Traffic free shopping events – do shoppers enjoy them and how much do they spend? MG OMD asked us to hit the streets and find out what shoppers really think. The results were positive and shoppers admitted to spending more than usual shopping trips.

Channel 4: Personal diary v Social Media research

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Channel 4 wanted to understand teenagers diary-keeping habits and sharing thoughts and feelings via social media. The online study was undertaken to coincide with the launch of E4’s My Mad Fat Diary with the results used to glean editorial content and maximise PR around the launch of the programme.

CBS: Sponsorship of the London underground

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“Travel is a means to an end. Home” CBS wanted to evaluate this campaign for their client IKEA and the effectiveness of IKEA’s sponsorship of the London underground. We interviewed users and non-users of the tube which led to some fascinating results.

Traidcraft: Product development research

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What cleaning product branding appeals to consumers? A question Traidcraft had prior to launching their new range of household cleaning products. They asked us to find out and the results produced some interesting considerations for Traidcraft on product names in particular. Click the image to find out more.

Brandspace: Destination Research

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Do passengers interact with destination media? Brandspace asked us to find out how passengers in Heathrow’s T1 Departure Lounge interacted with their highly-successful Zurich HelpPoint. Click on the plane to see how we did it.

Twitter prototype research

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Would personal weather information via tweets work? Our client needed to understand users needs and reaction to the content and style of the tweets. They asked us to investigate. The results proved to be insightful in the development of the product offering. Click on the bird to find out more.

Sports Tour International

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Sports Tour International asked us to conduct a review of the Etape du Tour Program, an organised event which allows amateur cyclists to race over sections of the Tour de France route. The research delivered some valuable insight for Sports Tour International.

Channel 5: Big Brother product placement research

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How effective are product placement campaigns? Channel 5 asked us to investigate their campaigns used within Big Brother, alongside sponsorship and other elements of the campaign. It’s a very subtle form of advertising so required an advanced methodology.

Ubiquitous: Free Microsoft taxi wifi effectiveness

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Would you use free Wi-Fi in a taxi? Microsoft, launch partner of Ubiquitous Taxis, wanted to know who used Wi-Fi in the taxis and if it changed their perception of the brand. The results were positive.

MTV: Festival Research

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MTV asked us to assess the success of a major campaign at a festival in terms of promoting the campaign and supporting the client.