Kids, teens and parents research

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We carry out cost effective kids and teens market research for various agencies, media owners and brands

If you want to know what Kids and teens are really thinking, we have the answer... and are the offspring of our established online research community, Panelbase. Collectively these specialist youth panels have over 55,000 6-15 year olds, all ready to engage in your research and provide you with the quality insights you require. We operate a strict ethical policy across all our panels; all our young panellists are recruited and incentivised in accordance with MRS and ESOMAR standards – all our under 16s members are opted in by their parent or guardian and rewards paid directly into their parent/guardian’s bank account.

Kids market research - research with 0 to 12 year olds has over 35,000 engaged 6-12 year olds, all opted in by their parent or guardian and ready to provide you with the insights you require. We frequently achieve an 80% response rate with 6-12 year olds through our bespoke, child friendly surveys. We incorporate films, games and pictures to stimulate interest and ensure we deliver the best quality results. We also have access to 30,000 parents of children aged 0-6 years. We frequently engage with parents of small children, researching everything from new product and pack design to web testing and overall advertising effectiveness.

We can provide you with the sort of tracking that covers every aspect of your brand’s performance - market share, associations, personality, positioning and loyalty - we’ll measure all of it and define a list of KPIs that tie in with your business results. And we can assess your marketing so that it can be measured to record ROI.

Teens market research - research with 13 to 19 year olds

We continuously engage with young people, asking what they think, feel and care about across a variety of topics; everything from money, media and religion to politics, sex and brands. currently has over 20,000 engaged 13-15 year olds who are ready to give their opinions on and attitudes towards your clients’ brands and those of their competitors.We also have over 22,000 16-19s - We talk their language and communicate on their terms enabling us to deliver detailed, open and honest insights in answer to your clients’ marketing questions.

How in-depth is our profiling on Kids and teens?

We have a broad range of profiling fields at our disposal, everything from:

  • Which TV channels they watch and on which device e.g. TV, Smartphone, Tablet
  • Which radio stations they listen to
  • What music genres they listen to and on which device e.g. iPod, tablet, smartphone
  • Which web video channels they watch
  • What websites they visit

What services can we provide to really find out what kids and teens are thinking?

We provide a vast range of research services to agencies, media owners and brands wishing to target kids and teens as part of their strategic marketing activity.

  • Advertising research
  • Brand tracking
  • Product and concept testing
  • Website and ad testing
  • Social media tracking
  • Shopping behaviour research
  • Usage and attitude studies
  • Bespoke panel management
  • International panels

What innovative research techniques do we use to speak to kids and teens?

We have vast experience in applying a broad range of innovative research techniques to provide the answers your clients need for all their kids and teens marketing questions.

These include:

    Online surveys

    A cost effective way to conduct research but children must be engaged in order for it to be effective. By creating bespoke, child friendly surveys response rates are greatly increased. Films, games and pictures can be incorporated to stimulate interest and ensure quality data results.

    Polls and mini polls

    A great way to help you quickly find out incidences and opinions on one-off questions.

    Online forums

    A cost effective solution to collecting qualitative data. It allows data to be collected from the child’s home so they feel relaxed, gives them time to consider responses and the opportunity to comment further at a later date due to the longitudinal nature of online forums.

    Friendship pairs and trios

    Older children give the best responses when in friendship pairs or trios - keeping them comfortable and relaxed. We always carry out qualitative research in home or in a familiar environment and spend time getting to know them before asking any in-depth questions.

    Vox pops and video diaries

    Vox Pops and Video Diaries allow young respondents to answers questions in the comfort of their own home and provide clients with a cost-effective and rich insight into young consumers lives. Video Diaries can be used to document product use as well as other aspects of young people’s everyday lives.

    Eye tracking

    Records eye movements whilst respondents are looking at a TV Screen or webpage. You can judge how children manage to watch more than one piece of information or content at once or how children look at brands and logos on the screen.

    Want to find out more about our kids and teens panels?

    Please call Fiona Raglan Raglan on 01434 611160, email or visit:

    Download Panelbase answer's ESOMAR's "28 questions to help research buyers of online samples"

Get in touch

t: 01434 611160
f: 01434 611161


“The team approached the brief with outstanding dedication and knowledge, clearly illustrating how they could engage with this hard to reach target audience and deliver high quality, robust data in line with our objectives. Having access to their own panel was essential and we were delighted with the level and quality of response.”

Research Manager, Channel 4

“We briefed them to research the attitudes of mothers and their young children to potential new flavours for our Pom-Bear snack brand. By using their online panel,, they were able to reach this difficult audience to research, and obtain the insights we needed. They used a highly visual online survey to maintain the interest of the respondents and to capture reliable results from both mother and child. These results clearly highlighted the potential flavour preferences separately for mothers and children and therefore enabled us to make an informed decision about future range development for our brand. This was completed quickly and professionally, and proved to be an essential step in our new product development process.”

Marketing Director, Intersnack UK

“Outstanding service, value and commitment to client satisfaction are what separate Panelbase from some of their competitors. We have used their sample and full-service capabilities on a number of UK and international projects, including respondent profiles encompassing kids aged 5-12 to adults aged 18-65, with equal success.”

Marketing Executive, GE Fabbri

Our work on junctions research

A major children’s broadcaster asked us to find out the best way of using junction airtime effectively and in an entertaining way. Using a mix of eye tracking, friendship pairs and parent/child interviews alongside some focus groups with parents we were able to gain feedback from all parts of the audience. The children enjoyed identifying and ranking key presenters and types of promotion and gave the client useful feedback for future strategies.

Download our kids and teens brochure:

Kids and teens brochure

Download Panelbase answer's ESOMAR's "28 questions to help research buyers of online samples":

"28 questions to help research buyers of online samples"