Get in touch

t: 01434 611160
f: 01434 611161
e: info@dipsticksresearch.com

What we do

We’re a full service market research agency that specialises in media and marketing communications research.

We provide bespoke solutions to the biggest media brands in the UK, using cutting edge technology and advanced research techniques. Since we operate all stages of a project in-house, our research is undertaken quickly and efficiently. And, due to our low overheads, we can do it all at surprisingly affordable rates.

Television

From collecting and analysing feedback from viewers, to researching awareness of TV sponsorship, we’ve worked with a number of high profile clients, including ITV and the BBC. Our projects have included highly specific research, such as monitoring awareness of news items or use of incidental music, through to more general work, like the appeal of new programme concepts.

Radio

Our radio research team is probably the best in the business thanks to our experience. No one else comes close to our experience of audience tracking, music testing and RAJAR analysis – it’s allowed us to develop tried and tested research methodologies which have contributed towards quite a few radio licence applications.

Press

We have extensive knowledge of the national newspaper market; the Guardian, Telegraph and Metro are just a few of the titles for which we’ve done work. They know that our experience can tell them quickly and precisely how readers engage with news, features and advertising in national titles. Their increasingly competitive market has meant that we’re also called upon to investigate advertising effectiveness and readers’ perceptions of supplements and event sponsorship.

Regional

Our work with some of the UK’s largest regional newspaper publishers, such as Trinity Mirror and Northcliffe Newspaper Group, has involved projects examining the integral role that local newspapers play in their communities. We’ve conducted studies to establish readers’ purchase habits and their reactions towards new formats and mastheads for particular titles.

Publishing

Examining a range of lifestyle, household and specialist publications has given us a deep insight into consumers’ reading habits and the role magazines play in their lives. What’s more, by working with some of the biggest names in the business, we’ve had a chance to put those observations into practice. Bauer, Felix Dennis Publishing, IPC Media and Future Publishing have all used our qualitative and quantitative research. Our work has helped to shape the features and editorial content of some of the UK’s most influential magazines now and in the future.

Outdoor

The diversity of outdoor media presents almost as many opportunities as there are products needing to be advertised. And, with so many variables, it’s not surprising that some advertisers don’t capitalize on the potential. That’s not a problem for our clients though, because we’ve applied our expertise to explore the effectiveness of every single type of outdoor media in countless different environments. By conducting pre & post campaign analysis, or test & control area research, we can measure the reach of any outdoor advertising and assess its impact.

Agencies

We’ve worked with a multitude of media agencies, so we’ve become pretty skilled at helping buyers and planners keep their clients happy. We’ve collaborated with agencies across a diverse range of industries – everything from food & drink, through financial services, to health & beauty. By evaluating the effectiveness of advertising and marketing, we can tell you how your clients can make the most of their communications and stand out from the competition.

New media

We’re always interested in new communications technology so that we can pass on our knowledge to our clients. Looking at how consumers use social media, for example, has changed our understanding of how people buy goods, share information and participate in online forums. And, after conducting international research into online games, we’ve also developed a detailed knowledge of how people use the internet for entertainment.