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Who we are

John Raglan

John Raglan - Chairman & Co-Founder

John was previously a director of Metro Radio Group which owned and operated 7 radio stations in the North East and Yorkshire. His main sphere of operation was in sales and marketing in the London marketplace where he made his mark as part of a team that formed the hugely successful Radio Advertising Bureau, which subsequently grew radio's share of advertising revenue from 2% to 9%. In 1993, John left Metro shortly after its sale to Emap.

After a 3 year period of consulting radio groups and other media owners on marketing and revenue development, John co-founded Dipsticks Research Ltd. Dipsticks broke the mould of research agencies by offering lower cost and quicker turnaround times to media owners, agencies and direct clients.

Despite the current global recession the group is enjoying its best trading period in its 14 year history because it finds creative solutions to media owners research problems; making research a profit generator not a cost centre.

John is a keen cricketer; opening the batting for his local club Allendale, watching his 2 teenage sons playing at a much higher standard than he ever did, and following England on various overseas tours. John also enjoys high-level trekking and has climbed in the Andes and Himalayas.

Fiona Raglan

Fiona Raglan - Director & Co-Founder

Fiona left her job with ad agency Robson Brown and co-founded Dipsticks Research in 1997.

Her extensive experience in every single aspect of marketing and advertising proved to be the perfect foundation for the emergent research agency.

It was the negatives that made her realize that there was a gap in the market; every research company she’d dealt with had unclear rates, slow turnaround times and a London bias that didn't seem to make sense. Fiona, together with John, soon established a niche - a clearly costed service with quick turn-around.

It’s a simple premise that has served them, and their clients, well for more than a decade.

The whole thing has been on a bit of an upward trajectory that shows no signs of stopping - in 2003, Fiona won North East Woman Entrepreneur of the Year award. Panelbase.com, an in-house online consumer panel, is constantly adding to its active members in the UK; Other lines of enquiry is even more niche, targeting high-end media research and consumer insight projects. Then there's Public Knowledge, designed to take Dipsticks’ unparalleled expertise into public and third sector organizations.

Fiona works on both Dipsticks and Public Knowledge and, even though that’s a full-time job on its own, she finds time to do qualitative research all over UK as well. She's still hands-on and still really enjoys working with focus groups and dealing with everything from tourism to alcohol to decorating concepts.

Outside work, Fiona enjoys cooking for friends and exploring Northumberland. For the past 3 years she's also been a trustee of Goodfund, a charity that provides support for poverty relief, children's wellbeing, and environmental conservation.

Ivor Knox

Ivor Knox - Managing Director

Ivor oversees all aspects of CATI, Field and Data Management at Dipsticks and brings a wealth of experience with almost 20 years working in market research.

Having kicked off his career with 5 years learning all about top quality data collection as an interviewer, supervisor and centre manager in one of NOP’s CATI units, he then spent more than a decade as a client-facing researcher, as an AD responsible for international major projects and then a team-leading director operating primarily in the public sector.

As well as understanding operations inside out, he knows exactly what clients expect at the end of projects, and how it feels to stand in front of an audience presenting results and justifying methodologies.

Dominic Barnes

Dominic Barnes - Finance Director

After a 2 year spell in practice in Horsham, West Sussex, he moved back to the North East and into industry.

Dominic spent 8 years as Financial Accountant at a small market-leading plc with a turnover of £5-£10m within the electrical industry.

He joined Dipsticks Research Limited in 2004 from Europe's leading supplier of lead related products, a business with a turnover of £65-£70m, where he spent 7 years as Financial Controller of the UK arm, responsible for a £15-£20m business.

Angus Webb

Angus Webb - Technical Director

Angus is a highly motivated Information Technology professional. Having studied Information and Communication Management at Northumbria University, he subsequently completed Microsoft Certified Professional (MCP) and Microsoft Certified Systems Administrator (MCSA) accreditation. He has worked for Dipsticks Research since 2002 and has been a member of the Board since 2004, having a hands-on involvement with many projects' technical requirements and heading our IT team.

Angus has a passion for improving respondent engagement and survey design. He is instrumental in evaluating new technologies and developing the range of research tools that are deployed across a growing range of clients' research requirements.

He also leads our in-house research panel www.panelbase.com of over 230,000 members. As a member of Esomar he’s also responsible for ensuring the company’s ongoing adherence to quality standards. His responsibilities include being designated Quality Manager for the company which has helped him to secure ISO 9001:2008 accreditation year on year since first being awarded this in 2002.

Penny Browell

Penny Browell - Research Director

Penny has spent more than 15 years working in Broadcast Research and the only thing she likes more than good programming is watching it with her three kids. Before joining Dipsticks Research, she worked for several broadcasters and her roles included Research Manager at BBC1, International Research Manager for Discovery Channel, and Media Analyst at the EBU.

After working with other lines of enquiry for several years, Penny set up otherlines.tv and current clients include the BBC, ITV, C4, Channel 5, Sky, MTV and others. Penny is an experienced qualitative moderator as well as enjoying getting knee deep in data. When she isn't in the office she can be found running round the Durham countryside with her mad Springer Spaniel.

Judith Welford

Judith Welford - Head of Brand and Communications Research

Judith has spent almost 10 years working in academic and commercial research and during that time she has worked with a broad cross-section of clients including media agencies, media owners, consumer brands, public and third sector organisations.

Judith's experience is built upon a solid base of research theory developed through an MA in Research Methods and a research-led PhD at Durham University. She joined the Dipsticks Research team in 2010 as a Research Executive and in 2015 was promoted to Head of Brand and Communications Research.

Whilst she enjoys the hands on delivery of both quantitative and qualitative research, what Judith loves most is working with clients to understand their needs and develop creative solutions to answer their questions.

Away from the research world, Judith can be found taking on the hills and mountains of Northumberland, County Durham and Cumbria on her favourite Orange mountain bike!

Michael Turnbull

Michael Turnbull - Research Manager

Michael has 7 years of research experience working both client and agency side in his time. After qualifying with first class honours in 2009 from Newcastle University, Michael joined Brahm (now Trinity McQueen) as a Graduate Researcher eventually becoming a Senior Research Executive over a 5 year period before becoming a Market Researcher at the RSPB in 2015.

Predominately a quantitative researcher, he has worked with an eclectic mix of FMCG, Third Sector and Business to Business clients in his career. Michael enjoys analyzing project data and finding compelling stories in the results for his clients.

Outside of research, Michael is usually found roaming the countryside running, cycling or hill walking dependent on his mood (or injury status).

Vicki Grainger

Vicki Grainger - Senior Research Executive

As a recent addition to the Dipsticks Research team, Vicki joined the company in 2015 and has a 2.1 degree in Geography from Lancaster University. Vicki previously worked for Yahoo as an Optimisation Analyst and worked closely with clients such as Sky, eBay and Boots. Vicki has extensive experience managing the needs of key clients and ensuring projects are completed accurately and on time.

Marjorie Pannetier

Marjorie Pannetier - Senior Research Executive

Marjorie is a researcher with several years of experience in both the public and private sector. She obtained a first class Master's degree in Psychology of Marketing and Communication in France. Marjorie has published scientific papers from her time working for a French national research laboratory. In 2012 she moved to the UK to develop her experience in market research. Marjorie has recently passed the MRS Advance Certificate in Market and Social Research Practice.

Emily Ballantyne

Emily Ballantyne - Research Executive

Emily joined the company in 2014 having previously spent many years working as an Account Manager at an Advertising Agency working with both public and private sector clients. Since joining the company Emily has developed a wide knowledge of the broad spectrum of research methodologies, ensuring the research needs of key clients are met, and that their projects are completed accurately, on time, and within budget. Outside of work, Emily’s time is mostly spent running around after her young family.

Andrew Richardson

Andrew Richardson - Head of Data

Andrew joined Dipsticks Research in January 2010, following a long engagement as a business analyst on a major IT project for a government agency. Andrew is a data management expert, with extensive Excel and database experience and a background in workflow design and process optimization.

Reporting to Ivor Knox, the Managing Director, Andrew is responsible for ensuring the timely delivery and accuracy of all survey scripts and data output. To achieve this Andrew manages a team of nine full-time members of staff, and can also call upon a number of external specialist consultants.

Outside of work Andrew is keen motorcyclist and hardly ever crashes into the back of scaffolding lorries.

Daniel Jones

Daniel Jones - Senior Data Analyst

Daniel joined Dipsticks Research in December 2009 after a handful of odd jobs and completing his MA in Accountancy and Business at Edinburgh University.

As well as dealing with various ad hoc projects dealing with mostly radio, but covering other advertising mediums, Daniel has spent the last 3 years working on a Radio Trail measurement tool for the BBC. Designing and creating from scratch an automated benchmark collection and reporting system, in a similar vein to the commercial radio project aiming to minimise lead time from fieldwork to report and potential for human error.

Outside of graft, Daniel is a raging Metalhead, whatever you do; don't mention that you enjoyed 'St. Anger'.

Steven Pesarra

Steven Pesarra - Statistical & Insight Analyst

Steven started working as a data analyst in 2010 after studying Neuroscience at the University of Bristol. Over the years he has worked on a wide range of projects, specialising in statistical analysis utilising his R programming and machine learning knowledge.

This has included running numerous segmentation studies across a range of industries including finance, FMCG and the charity sector, as well as adding insight to research via key driver analysis, correspondence mapping, TURF, market sizing, correlation analysis, max-diff and conjoint analysis to name a few!

During his spare time, you may find him at the top of a mountain in the lake district!